For creators & publishers
A clear way to say
how work
was made.
HAMP Mark
Human and Machine Provenance
HAMP marks describe human and AI contributions to creative work. A compact mark gives a clear starting point; an accompanying declaration explains the process.
Illustrative image credit
Human-led creation
Human art direction
· generated and edited illustration
alongside the work.Read the example
For creators who use no generative AI, those who use it extensively, and everyone between.
A shared language for transparency
The process,
made visible.
Provenance means where a work came from and how it was made. Developed through conversations among creators and publishing professionals, HAMP Mark offers a practical way to describe that history.
Human-created
Creative development and making by people.
Explore this categoryHuman-led creation
Human direction, with generated or reworked expression.
Explore this categoryShared creative development
Repeated development changes concept and expression.
Explore this categoryAI-led, human-shaped
An AI-established concept, substantively shaped by people.
Explore this categoryAI-generated
Generated creative content with minimal later shaping.
Explore this categoryFive descriptions with equal standing. They describe contributions and creative decisions, without ranking quality, worth, authenticity or ethical merit.
Examples by discipline
What does this mean
for your work?
Choose your field to see a possible workflow for each category, with the reasoning and the changes that could alter it. Every example is hypothetical.
Writing
Fiction, poetry and publishing
Journalism
Reporting and editorial work
Academic & research
Articles, arguments and research writing
Music & audio
Composition, recording and narration
Illustration
Drawing, comics and image-making
Photography
Capture, editing and composites
Fine art & sculpture
Painting, objects and sculptural forms
Design & craft
Graphics, products and crafted work
Film & animation
Moving images and screen production
Digital & interactive
Websites, games and interactive work
These fields are starting points. The same questions can be applied to other creative work.
The declaration behind the mark
Give the origins
their own place.
A category alone cannot explain the source material, direction or production. The four-field declaration gives readers that context.
Build a fuller declarationSources
What material did the work start from, and where did it come from?
Creative direction and development
Who established and developed its concept, structure and expressive choices?
Production
How was the finished text, imagery, audio or other material produced?
Review and approval
Who checked and approved the result?
For publications, credits and portfolios
Put transparency
within reach.
Use a full category label beside the work, and make the fuller account easy to find. Declare individual components where their histories differ.
Use the marks
in context.
Placement examples, a practical checklist and downloadable draft assets.
Open the guide